Branding designed to the millimetre.
A brand isn't a logo — it's the feeling that arrives a half-second before the name. We engineer that feeling on a golden-ratio grid: the mark, the palette, the type, and every piece it touches, drawn as one measured system.
For founders and teams in Burdwan, Asansol, Durgapur, and Bankura — and for clients across India, the Gulf, the UK, and the US who want an identity that travels.
- Golden-ratio construction
- Full brand guidelines
- Source files you own
- Unlimited scope, one quote
- Logo & wordmark
- Colour system
- Typography
- Brand guidelines
- Packaging
- Stationery
- Signage
- Social kit
The same discipline, four completely different souls
A brand for a fintech should never feel like a brand for a café. We build each identity its own world — a palette, a typeface, and a voice tuned to the people it’s for. Here’s the same studio speaking four native languages.
- Fintech
Northbank
Money, made calm.
Confident, geometric, precise. Trust you can measure.
- Wellness
Verya
Slow is a feature.
Warm, organic, unhurried. A brand that exhales.
- Luxury retail
Maison Or
Quietly, the best.
Editorial, restrained, high-contrast. Whispered, not shouted.
- Food & café
Peppercorn
Loud on flavour.
Friendly, appetising, energetic. A brand you can taste.
We design on the golden ratio — 1 : 1.618
The proportion the eye reads as “right” isn't a matter of taste — it's a number. We build wordmarks, spacing, and type scales on the golden ratio (φ) and a circle-and-grid construction, so your logo feels balanced before anyone can explain why. It's the same geometry behind marks the whole world already trusts.
Circle constructions, grid alignment, golden proportions — the marks above earn their balance from geometry, not luck. So does yours.
1 : 1.618
Circle-and-grid construction — the geometry the world already trusts
Type does 80% of the talking. We pick every letter.
Before a single colour is chosen, the type is set. A voice lives in the letterforms — the difference between a serif's authority and a grotesk's confidence is the difference between two brands. We pair, kern, and scale until the words sound like you.
- Aa
Heritage that still feels current.
Serif × Grotesk
Editorial authority over clean, modern support.
- Aa
Built to earn your trust.
Geometric sans
Engineered, precise, quietly technical.
- Aa
Slow, considered, honest.
Warm craft serif
Human, tactile, made-by-hand warmth.
- Aa
Clear enough for everyone.
Friendly sans
Approachable, legible, endlessly versatile.
How we measure for a brand that feels crafted
Beautiful is repeatable when it's built on rules. Every identity we ship is held to a written spec — the same numbers checked on every asset, so the brand reads as one hand from a favicon to a hoarding.
Golden-ratio grid
1 : 1.618Wordmark widths, logo lockups, and hero proportions are set on φ so the composition balances without being told to.
Modular type scale
×1.25 ratioEvery heading, label, and caption size is a step on one ratio — a scale, never a pile of arbitrary pixel values.
Optical alignment
±0.5pxCurves and points are nudged past mathematical centre so the eye sees them aligned. We align for humans, not rulers.
Colour contrast
AA / AAAEvery brand colour pairing is measured against WCAG so the identity stays legible on screens, in print, and for everyone.
Clear-space rule
= cap-heightThe logo gets a defined exclusion zone in the guidelines, so nobody ever crowds your mark once it leaves our hands.
Reproduction floor
16px → 16mThe mark is tested at favicon size and at billboard scale, one-colour and reversed, before it's ever signed off.
We start with the story, not the logo
- 01Listen
The one true sentence
We dig until we find the single sentence only your brand can say — the belief underneath the business. Everything visual is built to serve that sentence.
- 02Shape
A world, not a mark
The logo is one artefact of a whole world: how you sound, the colours you own, the type you speak in, the way you make people feel at the door.
- 03Ship
Rules that outlive us
You leave with a guideline system precise enough that your next designer, printer, or developer keeps the brand intact without asking us a thing.
One identity, applied to everything it touches
A logo is where a brand starts, not where it stops. We design the whole kit — visiting cards, t-shirts and caps, brochures, packaging, café cups, bags, and a full stationery set — so the identity stays unmistakably one hand, everywhere your customers meet it.
Visiting cards
Weighted stock, foil, and a mark that survives a handshake.
Apparel & merch
Logos built to read at 4 metres and 4 centimetres.
Headwear
Embroidery-ready marks with a defined clear-space.
Brochures & print
Editorial grids, on-brand type, ink that behaves.
Packaging
The unboxing is the first chapter of the story.
Café & product
Brand marks that hold up wrapped around a curve.
Bags & retail
Carry-out pieces that keep working after checkout.
Full stationery
One system, from letterhead to loyalty card.
A complete identity — and the files to run it
No “source files cost extra”, no locked artwork. You leave owning your entire brand system — every mark, every value, every editable file — itemised in your quote so you see exactly what you’re getting.
- Primary logo, secondary marks & a responsive favicon
- Full colour system with print (CMYK) and screen (HEX) values
- Typography scale with licensed, web-ready fonts
- Brand guidelines PDF — the rules of your identity
- Editable source files (AI / SVG / Figma) you fully own
- Business cards & complete stationery layouts
- Social media profile & post templates
- Packaging, apparel, or signage artwork on request
Dated, inconsistent, or just not you anymore? We'll fix that.
A free, honest brand audit — where your identity is holding you back, what's worth keeping, and a clear path to a brand that finally looks like the business you've become. Whether or not you hire us.
Rooted in West Bengal, an identity built to travel
A branding studio rooted in West Bengal
- Startups and shops in Burdwan, Durgapur, Asansol, and Bardhaman getting a first real identity.
- Established businesses rebranding to look as modern as they've become.
- Print-ready artwork tuned for the local printers you already trust.
- Bengali and English wordmarks that stay balanced in both scripts.
Identities built to cross borders
- Founders in the US, UK, and Gulf who want studio-grade branding without studio-city rates.
- Colour and type systems checked for global legibility and accessibility.
- Delivery in every format your overseas printers and developers ask for.
- Timezone-friendly async reviews with clear, decision-ready presentations.
Design taste, held to engineering discipline
We're the in-house design team behind every Techimpace build — the same eye that ships products, offered as a standalone branding studio. Craft you can see, backed by rules you can measure.
- The ratio every mark is built on
- 1.618The ratio every mark is built on
- Distinct directions explored per brand
- 3+Distinct directions explored per brand
- Source files handed over — you own it all
- 100%Source files handed over — you own it all
- Typical reply time on any review
- 1 dayTypical reply time on any review
Vector-native, resolution-free
Every mark is drawn in vector, so it's razor-sharp from a favicon to a building wrap — no pixels, ever.
Print and screen, one truth
CMYK, Pantone, HEX, and RGB are all specified and matched, so your brand looks the same on paper and on a phone.
Branding & logo design, answered
The questions founders ask before trusting us with their identity — answered straight, with no fine print.
How much does branding or a logo cost?
There's no fixed price because no two brands need the same scope. A single logo is very different from a full identity with guidelines, stationery, and packaging. After a free consultation we send a fixed, itemised quote so you see exactly what each piece costs — no surprises, no hourly meter.
What do I actually receive at the end?
A complete brand kit: your primary and secondary logos, a favicon, the full colour system (print and screen values), the typography scale with web-ready fonts, a brand guidelines PDF, and every editable source file (AI, SVG, Figma). You own all of it outright — plus any stationery, social, or packaging artwork in your scope.
Do you really design logos on the golden ratio?
Yes. We construct wordmarks and lockups on a golden-ratio (1:1.618) grid with circle-and-grid geometry, then optically correct by eye. It's the same discipline behind many of the world's most recognisable marks — it's why a good logo feels balanced before you can explain why.
Can you rebrand my business without losing what people know?
Absolutely. A rebrand doesn't mean starting from zero. We audit your existing equity — the colours, shapes, or feeling customers already recognise — and evolve them so the brand looks modern while staying unmistakably you. You decide how bold the change is.
How long does a full brand identity take?
A complete identity typically runs about four weeks: strategy and moodboards in the first week or two, logo and system design through weeks two and three, then guidelines and handoff. A standalone logo can be faster; large systems with packaging take a little longer. You get a clear timeline in your quote.
Will my branding work for print, packaging, and the web?
Every mark is vector-native and tested from favicon size to signage, one-colour and reversed. We specify CMYK, Pantone, HEX, and RGB so it looks identical on a business card, a package, and a screen — and we can liaise with your printers to keep it that way.
Turn a great brand into a living presence
Let's give your business a face people remember.
Tell us what you're building and we'll come back with directions, an honest scope, and a fixed itemised quote — for founders in Burdwan, Asansol, Durgapur, Bankura, across India, and worldwide.