The challenge
Gajpati Homes manages a growing multi-property portfolio in Burdwan — but its operations hadn't kept pace with its ambitions. Leads arrived through calls and walk-ins and lived in notebooks and memory; legal paperwork was drafted from scratch for every transaction; and the sales pipeline existed only in the heads of individual team members, so a single handover could set a deal back by weeks.
Over a series of working sessions with the company's CEO, we mapped every pain point in the journey from first enquiry to registered sale — and found that the business didn't need one tool. It needed a complete digital operating system, and a partner to run it.
What we built
Techimpace became Gajpati Homes' end-to-end digital partner. We designed and built their website as the front door of the brand, implemented a CRM that gives every lead a home and every deal a stage, and automated the workflows around site visits, follow-ups, and documentation — including standardised legal document preparation that once consumed days per transaction.
In parallel, we engineered a proper digital marketing setup to fill the top of the funnel, and took ownership of the entire brand: logo design, letterheads, envelopes, posters, billboards, and the social media creatives that keep Gajpati Homes visible across Burdwan.
- Website design and development — the digital showroom for a multi-property portfolio
- CRM implementation with clean, stage-wise pipelines and complete deal history
- Workflow automation across enquiries, site visits, follow-ups, and closures
- Standardised legal documentation, prepared and ready for every transaction
- Full-funnel digital marketing setup driving qualified property enquiries
- Complete brand management — logo, letterhead, envelopes, posters, billboards, and social creatives
The results
Deals now close 60% faster, and with a proper digital marketing engine running, bookings grew 70% in the last year. The CRM has made the business data-hygienic: every enquiry, conversation, and commitment is on record, so a brand-new employee never loses track of a deal — the pipelines are clear as daylight.
With Techimpace managing technology, marketing, and brand under one roof, the leadership team spends its time where it belongs: on land, on projects, and with customers.
“Techimpace sat with us until they understood exactly how we work. Now every deal is on the system, our documents are ready before we ask, and our brand looks the way a serious developer should. Deals that took months now close in weeks.”