Why Branding Matters?


Stand Out in the Crowd!

According to entrepreneur.com, branding is defined as the “marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Branding results in differentiating your business from the competition by connecting a certain personality and identity to your company name.

  • Modern and evergreen logo for your business.
  • Branding that stands out in the crowd.
  • Strategic approach towards redesigning brand.

The first step to branding your business starts with the logo. Apart from the logo essentially being the face of the company, it’s also a way for people to recognize your company. Consequently, your logo must project the right message and represent your business effortlessly. Check out our blog post, Why your business needs an extraordinary logo.


Another important first step in branding is consistency throughout all marketing materials. This includes colors, images, fonts, patterns or textures, form and structure of layouts, etc. With consistency in branding over time, you can be easily identified with or without your logo present. Viewers see consistency as a tell of professionalism, competency, and ultimately, credibility.

Our Logo Design Process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.

Exploration

The first step is to get acquainted with your business, target market, and goals. I will send you a questionnaire designed to gather as much details about your business as possible. That information is then used to define a creative brief containing specific goals and direction that guide me during the design stage.

A genuine and concise creative brief allows me to design a logo that reflects your business and communicates the right message to the right target market.

seo process

Sketches

This is where the design phase begins, and for me it starts with sketching ideas and word mapping on paper. The process varies from project to project and can generate very random and outlandish designs. However, it allows for a quicker and more fluid brainstorming of ideas. This also streamlines the design process as only the best ideas proceed onto the next step.

design process

Digitization

A presentation is then prepared for you to review. This will include the 3-4 logo design concepts mentioned previously. The presentation contains details about the design of each concept. In addition, it will include branding mockups based on your business for each logo concept. These are designed to help you visualize the logo designs on various applications (website, shirt, storefront, stationary, etc.).

Once you have reviewed the presentation, you will choose one logo concepts to pursue further. I will then apply any edits / changes based on your feedback.

seo process

Color

This is where I take the selected logo concept and provide you with 3-4 color variations based on information from the creative brief and research. The presentation is then updated to include color versions, and you will choose one concept as your final logo design.

Note: In some cases, where specific colors are defined, color will be included with the logo design concepts.

seo process