According to entrepreneur.com, branding is defined as the “marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Branding results in differentiating your business from the competition by connecting a certain personality and identity to your company name.
The first step to branding your business starts with the logo. Apart from the logo essentially being the face of the company, it’s also a way for people to recognize your company. Consequently, your logo must project the right message and represent your business effortlessly. Check out our blog post, Why your business needs an extraordinary logo.
Another important first step in branding is consistency throughout all marketing materials. This includes colors, images, fonts, patterns or textures, form and structure of layouts, etc. With consistency in branding over time, you can be easily identified with or without your logo present. Viewers see consistency as a tell of professionalism, competency, and ultimately, credibility.